Meet Lynne Guist, owner of Client Connector. It all started when I purchased a home a couple of years ago, and then never heard from the real estate agent again. On the other hand, the seller’s agent has continued to mail cards and other correspondence throughout the year. The notes made me feel appreciated and valued. The experience gave me the idea to see how I could help provide professionals with the tools to stay connected. Client Connector provides personalized greeting cards to help professionals build repeat and referral business. I truly feel society has gotten away from the personal touch, so when you reach someone on a personal level they feel special, and are more likely to do business with you.

My career history was with the Avon Corporation for 9 years as a corporate employee overseeing million dollar+ markets, so I know the value of repeat business! A quote I live by is, “People don’t care how much you know, until they know how much you care.”

I love sales, marketing, and meeting people, so it came natural for me to want to start my own business. While researching software, I came across a pair of entrepreneurial women who founded a company where they developed their own software program. These ladies had previously worked for a card company selling cards to businesses year-round. They found when they returned to sell the next season the cards from the previous season were still on the shelf. The need was evident. Personalized cards make a difference, and most businesses do not have the time to devote to this project.

Client Connector is a creative way to stay in touch with your clients/sphere of influence, and employees. With the increased use of computer generated reports and communications, faxing, e-mail and voice mail, adding the personal touch is not only a good idea, it is imperative. A single greeting card has the power to touch more people in more ways than any other communication.